"Welcome to the social media era, where your brand has officially been occupied."
Veuve Clicquot Goes Postal For Marketing Activation →
To kick off its promotional summer tour, the champagne brand turned a raw studio into a post office with tongue-in-cheek references to mail, postmen, and the art of the handwritten letter.
NEW YORK What better way to beat the heat and humidity than with a flute of chilled champagne? Veuve Clicquot’s latest marketing activation—Clicquot Mail—hopes to spread that message from coast-to-coast. Literally.
On Tuesday, July 15, the champagne brand celebrated the Clicquot Mail, a metal sleeve shaped like a modern-day mailbox and able to keep a bottle cool for as many as two hours, with a party at Industria Superstudio that drew on the oft-forgotten art of letter writing. The evening event also served as the official launch of its national truck tour.
“As correspondence played an important role in the history of the house, Clicquot by Mail is a Clicquot twist on the traditional art and elegance of hand-written notes,” said Vanessa Kay, president of Veuve Clicquot U.S. “We wanted to kick off the mail truck tour with an innovative and fun event for friends of Veuve Clicquot before sending the truck to deliver our Yellow Label to Champagne lovers across the country.”
The shared trait of a good CEO and a good artist is empathy. When I paint, I paint for joy but I also think about how someone might feel when they look at the painting…
There’s an art to being a CEO and I think at least half of it, if not more, is good communication and being able to make sure that everyone – the board, investors and employees – are constantly being communicated with and are communicating with each other and everyone is on the same page every single day.
I’ve seen so many things fail because of lack of communication. Everybody assumes that because you’re in the same room everyone knows what you’re working on. It’s not true.
IBM thinks the future belongs to computers that mimic the human brain and use quantum physics … and they’re betting $3 billion on it.
Exciting! #Convoi is featured as a top Business app in the iTunes App Store! Here’s what this free app for #iPhone has to offer:
- Free conference calls (No pins to enter!)
- Free group messaging
- Free, always-available instant conference rooms
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Try it out and let us know what you think: http://bit.ly/1moaT6B
Air Force research: How to use social media to control people like drones | Ars Technica →
Facebook isn’t the only organization conducting research into how attitudes are affected by social media. The Department of Defense has invested millions of dollars over the past few years investigating social media, social networks, and how information spreads across them. While Facebook and Cornell University researchers manipulated what individuals saw in their social media streams, military-funded research—including projects funded by the Defense Advanced Research Projects Agency’s (DARPA) Social Media in Strategic Communications (SMISC) program—has looked primarily into how messages from influential members of social networks propagate…
Why San Francisco techies are getting in on the morning (sober) dance party trend | VentureBeat | OffBeat | by Kia Kokalitcheva →
Free spirits, bright colors, and quirky music could easily describe any San Francisco scene, but nothing fit that description better than a crowd of young San Franciscans gathered for a dance party before heading to work on a recent morning.
The second San Francisco DayBreaker event took place on July 1 at Cellspace, a medium-ish venue space on the cusp of the city’s Mission District and the SoMa neighborhood. At its core, DayBreaker is a roughly bi-monthly morning dance party with the purpose of providing a fun and sober way for attendees to get their day started before they go about their workday.
Why would people want to begin their day like this? That’s what I wanted to find out.
"Risk, then, is not just part of life. It is life. The place between your comfort zone and your dream is where life takes place. It’s the high-anxiety zone, but it’s also where you discover who you are."
The programming provocation they released a few hours ago is called Dark Wallet, a piece of software designed to allow untraceable, anonymous online payments using the cryptocurrency bitcoin. Taaki and Wilson see in bitcoin’s stateless transactions the potential for a new economy that fulfills the crypto-anarchist dream of truly uncontrollable money. They envision a digital payment network that circumvents every authority’s attempts to tax it, seize it, censor it, track it, or imprison those who would use it to trade in contraband like weapons, drugs, and even abhorrent services like murder-for-hire and child pornography.
MORE: Waiting for Dark